Norman Named Vice Chancellor for Strategic Partnerships and Economic Development
03/04/2026 in Strategic Partnerships and Economic Development
By Charity L. Cohen / 03/04/2026 College of Business and Economics, Economics
EAST GREENSBORO, N.C. (March 4, 2026) – From artificial intelligence-generated lyrics to original music tracks, North Carolina Agricultural and Technical State University students are transforming complex macroeconomic theory into songs.
Scott Simkins, Ph.D., an associate professor in the Willie A. Deese College of Business and Economics, is modernizing how students learn and apply economic concepts while also practicing responsible AI use, by integrating generative AI tools.
“We The goal is to help students learn to use generative AI to help develop the economic ideas, models and connections as an extension and complement to their own thinking, rather than a substitute for their thinking,” said Simkins.
Since 2022, Simkins has championed the responsible use of AI on campus, co-leading a faculty learning community with Shona Morgan, Ph.D. in the Deese College that helps instructors explore practical ways to integrate the technology into their teaching. His latest classroom project was inspired by Nolan Gasser, world-renowned composer, pianist, musicologist and co-creator of Pandora, whose keynote presentation at the university’s national 2025 Artificial Intelligence Conference last fall examined the intersection of data science, music and the future of AI.
Building on that inspiration, Simkins created an assignment in which students used AI tools like ChatGPT for lyric generation and Suno for music production to create original songs explaining the Federal Reserve’s monetary policy dilemma late last year.
Incorporating macroeconomic models studied in class, their songs explore the economic impact of last fall’s government shutdown and other economic topics debated during the Fed’s December Federal Open Market Committee meeting.
The students incorporated their personalities into the songs, producing colorful pieces across a range of musical styles. Their songs translate complex economic concepts into creative and accessible explanations.
“It's a bedrock learning outcome for me in my classes, for students to be able to connect economic theory, economic models and concepts to the real world,” said Simkins. “This assignment was a creative way to do that, in addition to typical homework assignments and exams.”
Simkins’ innovative teaching methods earned him a feature on Marketplace, a nationally syndicated business and economics radio program and podcast hosted by Kai Ryssdal, reaching millions of listeners worldwide.
As Simkins continues to incorporate other forms of AI in his courses to create engaging assignments and learning opportunities, he hopes other faculty will consider integrating generative AI as a way to enhance student learning.
“I want students to be able to learn AI skills and how to use them responsibly, and effectively because that is a job skill that's required today,” he said. “If we don't do that in our courses, our students are going to be at a disadvantage when they interview for internships and jobs.”
Below are links to a selection of songs created by Simkins and his students:
Media Contact Information: clcohen@ncat.edu